The International Balloon Festival: a family tradition!

August 29, 2019

This year, from August 10 to 18, the Aliments Roma food truck was at the International Balloon Festival in Saint-Jean-sur-Richelieu. We are   proud partners  of  this must-see event. Our team was happy to introduce our  authentic Italian products  to all participants of the event! 

With an average of 350,000 visitors present to enjoy the activities, shows and balloons, the International Balloon Festival is one of  the most popular  events in Quebec. It is an event not to be missed to spend unforgettable moments. The Aliments Roma team is proud to share this magical moment with you and your family!

Discover the story of this event and why Aliments Roma is a partner of the International Balloon Festival. 

A short history of the International Balloon Festival in Saint-Jean-sur-Richelieu

The history of the International Balloon Festival begins in 1984 when the Chamber of Commerce, the Office of Tourism and the Economic Council of Haut-Richelieu wished to launch a new summer festivity. Today, the event is in  the top 5 largest festivals in Quebec  even if it does not take place in one of the two big cities, Montreal or Quebec City. With an organizational budget that sometimes surpasses $8 million, it is also a high-impact event for the region.

In addition, this festival attracts an average crowd of more than 300,000 visitors. In 2010, it was estimated at  more than 400,000 festival goers  !

Since the beginning of the festival, hundreds of artists have enlivened the outdoor scenes. Artists like Rihanna, Simple Plan and the Backstreet Boys drew crowds to the event.  Thousands of hot air balloons  also covered the Saint-Jean-sur-Richelieu sky. It is this passion and enthusiasm for the festivities that enticed Aliments Roma to join the International Balloon Festival! We are very happy to have been able to participate as partners.

Aliments Roma and International Balloon Festival: a history of tradition

Aliments Roma and the International Balloon Festival in Saint-Jean-sur-Richelieu have one value in common; that of tradition. We, by offering authentic Italian products, and the festival, by offering Quebecers and foreign visitors the chance to participate in  a unique event of its kind. 

Our team chose to be a partner due to the enthusiasm of people from across the province for the event. The Aliments Roma food truck was at the balloon festival for the duration of the event! We consider this event as a very family-oriented  moment, which reflects well  the values of our company  .  The festival is a wonderful event for families! The Aliments Roma team was delighted to introduce our  meats  and  pepperoni  s in our delicious paninis! Even though the weather was not on our side and there was only one flight, the fans as well as the participants remained jovial and seemed to enjoy the event.

In addition, the participation of the Aliments Roma food truck in the International Hot Air Balloon allowed us to answer many questions concerning our products. As you probably know, a section of our plant was damaged due to the accidental fire on Saturday, June 8th. We were able to discuss with many of our loyal customers and answer their questions about our progress and the return to grocery stores of our  sausages  .

The Aliments Roma team is delighted to have been with you during the International Balloon Festival in Saint-Jean-sur-Richelieu!

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